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Travel has always been influenced by trends. Whether it's following in the footsteps of beloved movie characters or participating in global events, these trendsetting experiences allow us to connect to the stories and passions that inspire us. Read along as we discuss our advisors' top travel trends from our Top 100 Luxury Travel Gems.
71. The White Lotus – HBO’s Luxe Escapes
The White Lotus has transformed luxury travel, turning its filming locations into must-visit destinations. From the idyllic beaches of Hawaii to the historic settings in Sicily and Thailand, fans flock to these locales to experience the opulence and intrigue of the series first-hand. The show's impact on tourism is undeniable, with destinations reporting significant increases in visitor numbers following its airing.
72. Yellowstone Ranch – Cowboy Core in Montana
Inspired by the hit series Yellowstone, ranch vacations have surged in popularity. Travellers are drawn to the authentic Western experiences offered by family-owned ranches in Montana and neighbouring states. The best way to get up close and personal is to stay at the ranch that turned into the Dutton ranch for all five seasons – Chief Joseph Ranch. Alternatively, you can actually stay in Rip's Cabin while you visit other Yellowstone filming locations.
73. Emily in Paris – Parisian Chic in the City of Light
Emily in Paris has sparked a wave of interest in Parisian-style travel. Fans of the show can visit iconic filming locations such as the Terra Nera restaurant and the Eiffel Tower's Le Jules Verne restaurant. These sites offer a taste of the glamour and romance portrayed in the series, making Paris even more alluring to travellers seeking a touch of Emily's charm.
74. Formula 1 – Racing into Global Destinations
Formula 1 has evolved into a global travel phenomenon. Fans now plan entire vacations around attending races in cities like Monaco, São Paulo, and Shanghai. The sport's international appeal, combined with luxury accommodations and exclusive experiences, makes F1 events a premier choice for those seeking excitement and prestige.
75. American Sports – Baseball and Beyond
Sports tourism is on the rise, with many heading to the U.S. to experience major events. The allure of iconic stadiums and the vibrant atmosphere of live games draw fans from around the world. Whether it be to watch NBA basketball, a baseball game, an ice hockey match or an NFL game, these experiences are the perfect addition to your next trip!
76. Dark Sky Sanctuaries – Stargazing in Remote Locations
Dark sky sanctuaries are becoming sought-after destinations. These protected areas, free from light pollution, offer unparalleled views of the night sky. Travellers are increasingly seeking out these remote destinations to experience the cosmos in its purest form, blending nature with celestial wonder.
77. RAKxa Wellness Retreat – Holistic Healing in Thailand
RAKxa Wellness Retreat in Thailand is at the forefront of the wellness tourism movement. Offering personalised health assessments, anti-aging therapies, and holistic wellness programs, RAKxa caters to anyone seeking luxurious rejuvenation. Its emphasis on mindfulness and traditional healing practices makes it a premier destination for those seeking a healing holiday.
78. Swimming Holidays – Aquatic Exploration Travel
Swimming holidays are gaining popularity as many seek active, water-based experiences. Destinations offering safe and scenic swimming routes allow guests to explore a location from a unique perspective. This trend emphasises slow, immersive travel, coupled with activity and fun.
79. Cycling Holidays – Pedal-Powered Adventures
Cycling holidays are becoming a preferred choice for active travellers. These trips offer the opportunity to explore regions at a leisurely pace, combining physical activity with sightseeing. From European countryside routes to coastal paths, cycling holidays provide a sustainable and enriching way to travel.
80. Camino de Santiago – A Pilgrimage Reimagined
The Camino de Santiago continues to captivate individuals worldwide. With over 227,000 pilgrims completing the journey in the first half of 2025, the pilgrimage's popularity is on the rise. We recommend organising luggage transfers between each place you stay, to allow you to travel light and enjoy the journey.
81. Marathon Holidays – Running Toward New Experiences
Believe it or not, but travelling to a destination to run a marathon is a thing. Events like the New York City Marathon and the Berlin Marathon offer participants the chance to compete while experiencing the culture and sights of these iconic cities.
These trendsetting experiences not only reflect current interests but also shape the way we travel. Whether inspired by popular media, sports, or wellness, these destinations and activities offer unique ways to connect with the world around us.
Speak to an advisor to start planning your next one-of-a-kind holiday that fuels your passion.
